Symbol Group

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Secure a profitable future

“Before becoming a Lifestyle store we were really struggling to get people through the door, and I came very close to giving up. The team helped me re-design my shop floor and add new categories, and now my weekly turnover has doubled!”

Mohammed Amjad, Lifestyle Express, Kings Norton

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With three fantastic fascia’s to choose from, our symbol groups offer forward-thinking retailers the best support and advice, enabling you to run your business your way.

Today’s or Day-Today

With close to 500 stores nationwide, the Today’s (England, Wales and Ireland) and Day-Today (Scotland only) fascia’s offer retailers the perfect balance of independence while providing the support and direction to succeed in an ever-changing marketplace.

As a Today’s or Day Today retailer, you could benefit from:

  • A complete store refit to the professional standard shown here
  • Planned store layouts and merchandising support
  • Award-winning three-weekly promotions that run 17 times a year
  • Expert retail guidance through Plan for Profit
  • Personalised consumer leaflets and in-store point of sale materials
  • Award-winning own brands with great margins
  • Digital marketing including social media
  • A dedicated development manager and regular, ongoing advice and support
  • Drop shipment and support services

To find out more, click here

Lifestyle Express

With more than 750 stores across the UK, Lifestyle Express is an award-winning symbol group that provides retailers with the support, advice and rewards to secure their future.

As a Lifestyle Express retailer, you could benefit from:

  • Increased sales (retailers can expect to see a 30% uplift in sales when converting to Lifestyle Express)
  • Planned store layouts and merchandising support
  • Award-winning three-weekly national and local promotions
  • Expert retail guidance through Plan for Profit
  • In-store point of sale material
  • Award-winning own brands with great margins
  • Free online training
  • A dedicated development manager and regular, ongoing advice and support
  • Drop shipment and support services

To find out more, click here

As a winning team, we’re proud to share our industry award achievements.