Symbol Group

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Secure a profitable future

“Before becoming a Lifestyle store we were really struggling to get people through the door, and I came very close to giving up. The team helped me re-design my shop floor and add new categories, and now my weekly turnover has doubled!”

Mohammed Amjad, Lifestyle Express, Kings Norton

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With three fantastic fascia’s to choose from, our symbol groups offer forward-thinking retailers the best support and advice, enabling you to run your business your way.

Today’s, Day-Today and Lifestyle Express

With over 1000 stores nationwide, the Today’s (England, Wales and Ireland), Day-Today (Scotland only) and Lifestyle Express (England, Wales and Scotland) fascia’s offer retailers the perfect balance of independence while providing the support and direction to succeed in an ever-changing marketplace.

As a Today’s, Day Today or Lifestyle Express retailer, you could benefit from:

  • Planned store layouts and merchandising support
  • Increased sales (retailers can expect to see a 30% uplift in sales when converting to Lifestyle Express)
  • Award-winning three-weekly promotions that run 17 times a year
  • Expert retail guidance through Plan for Profit
  • Personalised consumer leaflets and in-store point of sale materials
  • Award-winning own brands with great margins
  • Digital marketing including social media
  • A dedicated development manager and regular, ongoing advice and support
  • Advice and support as required when re-fitting your store
  • Drop shipment and support services to help you to save more and sell more with exclusive rates from a range of specialist service providers.

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As a winning team, we’re proud to share our industry award achievements.

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