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Top-up shoppers rise in 2014

Todays Sandy RowConvenience stores have fought the decline in top-up shoppers, attracting more customers to store during 2014 say findings released by HIM Research & Consulting.

Although in recent years there has been a steady decline in the percentage of customers heading to convenience stores to ‘top-up’, the figure rose between spring 2013 and 2014, increasing from 30% to 32% by summer 2014.

This rise is attributed to planned top-up shops, rather than distress missions which shows a healthy gain for retailers. These customers tend to be higher spenders in store, searching for fresh and chilled items between their main supermarket or online shop. This means that the total increase in top-up shopping has increased from 35% to 38% over the summer months.

This highlights that in the eyes of higher value shoppers, UK convenience stores have become a credible shopping destination. They allow customers access to fresh, quality products from named brand to own label, as well as allowing them to make the most of great deals and offers.

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