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April Retail Sales Boosted by Late Easter

According to statistics released by the British Retail Consortium (BRC), this year’s late Easter meant that total UK retail sales were up 5.7% in April 2014 compared to April 2013.

eastersales2On a like-for-like basis – which doesn’t include sales at shops open less than a year – retail sales were up 4.2% in April 2014 versus April 2013.

Helen Dickinson, director general of the British Retail Consortium, said:

“As anticipated, the Easter break introduced a positive distortion into the April 2014 comparable figures (as the holiday fell in March in 2013) and so April sales were up by 5.7 per cent.

“However what we can say for certain, is that customers responded well to great deals and good ranges in children’s clothes, DIY products and furniture, although volumes of food sales did not rise significantly.

“Customers took advantage of the holidays to visit and buy their products in stores, which is a useful reminder that people still very much enjoy the great experience of shopping in store as well as online.”

Originally published in SBNCA >>

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