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Today’s Extra Store wins Nescafe Azera Nitro Big Brand Event prize

The Today’s Group is delighted to announce that Andrew Taylor of Today’s Extra store at Southcoates Lane and customer of Today’s Group member wholesaler DeeBee Hull has won the prize of a Nescafe branded chiller, stocked with Nescafe Azera Nitro in the Today’s Group ‘Big Brand Event’ campaign.  The Big Brand Event is a year long campaign created by the Today’s Group to provide members and suppliers with a strong mechanic to drive sales and profit in depot.  Each three-weekly promotional period will see a brand owner take over exclusive pages in the Group’s National brochure to promote exclusive deals, category information and independent retailer facing competitions.

The Today’s Group partnered with brand owner Nestle in its second Big Brand Event, which included exclusive Today’s Group member only deals, together with helpful advice for independent retailers on how to manage and grow the coffee category. The competition encouraged retailers to build, and upload images of impressive in-store product displays to social media to support the launch of Nescafe Azera Nitro.

Store owner Andrew Taylor said “It’s excellent to have won the Chiller and Nescafe Azera Nitro stock courtesy of Nestle.  The competition’s simple mechanism was great, it encouraged me to showcase the new product launch to my customers and as a result I now have a really eye-catching selling tool as the prize. I will be looking out for up and coming Big Brand Event competitions from the Today’s Group and their supporting supplier brands”.

Anita Oakhill, Marketing Controller, Today’s Group said, “The Big Brand Event is a yearlong campaign that will provide independent retail customers with fantastic deals and great competitions, through Today’s Group member depots.  We currently have a Big Brand Event competition that gives retailers the chance to win a BBQ with purchases of selected Big Brand Event deals. I would encourage independent retailers to enter these competitions for their chance to win fantastic prizes while driving sales. Full details are available in our National brochures, that can be picked up in our member wholesaler depots or viewed online at www.todays.co.uk/events/bigbrandevent”.

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