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Today’s Group member JW Filshill “Leading the way” with video marketing campaign


Today’s Group member JW Filshill has opened its doors on social media through a year-long video marketing campaign called “Leading The Way” revealing how the award-winning business operates.

The videos, each one lasting around three minutes, show how Filshill engages with staff, customers and suppliers and offer insight into every aspect of the business, from how orders are picked to how promotions are run; “Nothing is out of bounds” explained Simon Hannah, Managing Director of Hillington-based Filshill and Chairman of the Today’s Group.

The project demonstrates to customers and suppliers the transparency of the business, and Filshill’s understanding of the complexities and vagaries of running a family business.

Filshill do acknowledge that this is an ambitious project but are determined to get the message across that they are a growing independent company operating in an exciting sector that offers significant opportunities for growth. The video stories will encourage people to pursue a career in wholesale with videos over the coming months demonstrating that there are a wide variety of roles in sales, buying, marketing, finance, warehousing, distribution, retail and business support, administration and logistics among others. It’s a dynamic industry that never stays still for long and that is what they want to demonstrate through the campaign.

Watch all the videos on the JW Filshill YouTube channel & and subscribe to be kept updated.

See below the videos currently available as part of the “Leading the Way” campaign and look out for #LeadingTheWay across Twitter.

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