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Today’s re- launches an old favourite with independent retailers

Today’s Group has announced that it is about to re-launch an old favourite with independent convenience store retailers,  Amberdown Dry Apple Cider and Amberdown White Cider to help increase retailers’ cider sales in the run up to the World Cup and summer of sport.

AmberdownThe popular Today’s brand will be re-launched in fresh, contemporary new packaging, and with both SKUs offering retailers a minimum of 25 – 30% POR the Group is confident that the product lines will appeal to both independent retailers and their customers.

With shoppers still looking for excellent value for money, the launch will give retailers the opportunity to offer a high quality, better value alternative to key cider brands.

Managing director of Today’s Group Bill Laird said: “We’re giving our retailers what they need to remain competitive, particularly with a summer of sport to look forward to.”

Laird added: “Three in five adults now drink cider and the majority drink the apple variety. Cider has become a real success story and by re- launching an old favourite we’re helping retailers to capitalise on the opportunity.”

  • Amberdown Dry Apple Cider, ABV 5% available in 2 litre and 3 litre bottles
  • Amberdown White, ABV 7.5% available in 1 litre and 2 litre bottles
  • Minimum 25 – 30% POR for retailers
  • Great opportunity for retailers to improve visibility of their cider category
  • This high profile launch will be supported with in-depot  POS and merchandising advice
  • 60% of adults drink cider, of these 78% drink apple cider

The Today’s Group is now the largest independent buying group of its kind in the UK with buying power exceeding £5.7bn and including the largest network of independent cash & carry wholesalers and delivered wholesalers in the UK

 Find out more about Amberdown >>


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